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如何做好廣告翻譯极速赛车直播记录?

2019-01-30

  廣告翻譯也是北京翻譯公司經常遇到的一種,因此北京翻譯公司在進行廣告翻譯的時候還是比較有經驗的,下面就讓北京翻譯公司為大家介紹一下如何做好廣告翻譯吧!


  Advertising translation is also a kind of frequently encountered by Beijing Translation Company, so Beijing Translation Company is relatively experienced in advertising translation. Now let Beijing Translation Company introduce how to do advertising translation for you.


  1极速赛车直播记录极速赛车直播记录、廣告翻譯應簡潔而富創意


  1. Advertising translation should be concise and creative


  一般說來,翻譯 應該首先忠實于原文极速赛车直播记录。但是极速赛车直播记录,不同文體,忠實的程序不盡相同。比如极速赛车直播记录,法律文體和科技文體的忠實度應該高一些,而文學作品和宣傳材料的忠實度可以稍微低一些,特別在形式方面更應該靈活處理极速赛车直播记录。因為后者的主要目的在于使譯文的讀者獲得一種美感,從而吸引這些讀者极速赛车直播记录。廣告語是一種典型的宣傳文體极速赛车直播记录,其主要目的在于盡可能地促銷所宣傳的產品,而“只有有創意的文體才能出奇制勝,吸引受眾的注意极速赛车直播记录,打動受眾的消費心理极速赛车直播记录,促動受眾的消費行文,產生持久的效力”。所以,廣告翻譯地“忠實”的要求不是很高,多數情況下,除意思 基本對應外,譯者可以自由地發揮自己的創造力,靈活處理,充分發揮目的語在語言和文化上的優勢,譯出富有創意的譯文极速赛车直播记录。同時,還應注意譯文的簡潔,因為簡潔可以讓讀者一目了然极速赛车直播记录,更好地了解和記住產品可服務极速赛车直播记录。


  Generally speaking, translation should first be faithful to the original text. However, the procedures of loyalty vary from style to style. For example, the faithfulness of legal style and scientific and technological style should be higher, while the faithfulness of literary works and propaganda materials can be slightly lower, especially in the form should be handled more flexibly. The latter is mainly aimed at attracting the readers of the translated text by providing them with a sense of beauty. Advertising language is a typical style of propaganda. Its main purpose is to promote the products advertised as much as possible. But "only creative style can win the surprise, attract the attention of the audience, stimulate the consumer psychology of the audience, stimulate the consumer language of the audience, and produce lasting effect". Therefore, the requirement of "faithfulness" in advertisement translation is not very high. In most cases, besides the basic correspondence of meaning, the translator can freely exert his creativity, handle it flexibly, give full play to the linguistic and cultural advantages of the target language, and translate creative translations. At the same time, attention should also be paid to the simplicity of the translation, because simplicity can make the reader see at a glance, and better understand and remember that the product can be served.


  2极速赛车直播记录、廣告翻譯應通俗中透著美感


  2. Advertising translation should be popular with aesthetic feeling


  由于廣告譯文面對的是廣大消費者,所以應該考慮到消費者的受教育水平。畢竟,廣告的受眾不僅包括受到良好教育的人,還包括很多沒有受到過很好教育的人极速赛车直播记录。為了照顧到這一部分消費者极速赛车直播记录,廣告譯文應盡量做到通俗易懂,但“通俗易懂”并不意味著“俗氣”,還應該注重美感,讓讀者在獲得一種美的享受的同時記住廣告詞,從而記住了所廣告的產品。這也有助于企業樹立、維持和強化自己的品牌形象极速赛车直播记录。


  Since the translation of advertisements is faced with the vast number of consumers, the educational level of consumers should be taken into account. After all, the audience of advertisements includes not only well-educated people, but also many people who are not well-educated. In order to take care of this part of consumers, the translation of advertisements should be as easy as possible to understand, but "easy to understand" does not mean "vulgar", but should also pay attention to aesthetics, so that readers can enjoy a kind of beauty while remembering the advertisement words, so as to remember the products advertised. This also helps enterprises to establish, maintain and strengthen their own brand image.


  3、廣告翻譯應受眾文化認同


  3. Advertising Translation Should Be Accepted by the Audience's Cultural Identity


  語言是文化的載體极速赛车直播记录,廣告語作為一種特殊的語言形式,當然會反映語言背后的文化?!安煌拿褡逵胁煌奶匦圆煌奈幕尘?、政治觀點极速赛车直播记录、宗教信仰、民族民理、傳統習慣等。廣告語體現一定的民族性和審美觀,體現沒的價值觀和生活方式极速赛车直播记录,以及不同的宗教理想和道德標準极速赛车直播记录。廣告目的是實現產品的銷售,我們在進行廣告語翻譯的同進不得不考慮所遇到的源語文化和目的語文化的沖突問題极速赛车直播记录。如果在翻譯中沒有處理好跨文化的問題就會導致廣告在目的語文化中的失敗”,因此极速赛车直播记录,可以說极速赛车直播记录,翻譯廣告語的時候,要注意受眾的文化認 。


  Language is the carrier of culture. Advertising language as a special form of language, of course, reflects the culture behind the language. "Different nationalities have different cultural backgrounds, political views, religious beliefs, national ethics, traditional habits and so on. Advertising language embodies certain national and aesthetic values, values and lifestyles, as well as different religious ideals and moral standards. Advertising aims to achieve product sales. We have to consider the conflict between the source and target cultures when translating advertising language. If cross-cultural problems are not properly dealt with in translation, advertisements will fail in the target culture. Therefore, it can be said that when translating advertisements, attention should be paid to the cultural recognition of the audience.

北京翻譯公司

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